Case Study: Bella Bridesmaids Franchise Group achieves faster business velocity and streamlined franchise management with Agiliron

Bella Bridesmaids Franchise Group - Customer Case Study

Bella Bridesmaid Franchise Group, a nationwide retail and e‑commerce franchise of bridesmaid boutiques, faced a cumbersome manual back office: they needed to manage an electronic product catalog of more than 2M SKUs across multiple designers, automate CRM and customer communications, move bridesmaid orders online, provide bride order‑status visibility, ensure PCI‑compliant payment handling, and streamline designer purchase orders and QuickBooks integration. To address this, they engaged AGILIRON and implemented the AGILIRON Enterprise Edition.

AGILIRON delivered a single integrated solution—electronic catalogs organized by designer with matrix SKUs and multiple pricebooks, a unified customer database with automated email templates, custom online bridesmaid order forms and bride order‑status pages, automatic purchase‑order generation to designers, and QuickBooks integration with PCI‑compliant processing. As a result, AGILIRON helped Bella Bridesmaid markedly increase business velocity, reduce time and personnel costs, cut customer support calls, and deploy the solution nationwide (live June–September 2012).

Bella Bridesmaids Franchise Group

Kathleen Casey

Owner