Case Study: Multinational Pharmaceutical Company achieves faster, data-driven sales insights with AgileThought mobile analytics app

Data-Driven Mobile App Empowers Pharma Sales Team to Gain a Competitive Edge

AgileThought worked with a multinational pharmaceutical company that needed to modernize its sales process and give reps better access to data before meeting with physicians. The legacy Excel-based reporting workflow was slow, hard to use, and produced little adoption, leaving sales teams without real-time insights or an efficient way to prepare for customer conversations.

AgileThought built a mobile analytics platform with personalized dashboards, geospatial visualization, offline access, and CRM-driven sales analytics for field reps, managers, and executives. The solution cut report creation from 20 minutes to 2 seconds, increased mobile app usage from 10% to 98%, and enabled weekly feature releases with support SLAs handled within an hour, helping reps prepare faster, make better decisions, and improve sales performance.