Case Study: Reed Exhibitions achieves real-time exhibitor registration — cutting processing from days to seconds with AgilePoint

Reed Exhibitions Combines Salesforce with In-House and Cloud Systems to Transform Exhibitor Registration Processing

Reed Exhibitions, a global leader in trade shows with 34 offices worldwide, needed to unify a patchwork of legacy on‑premise systems and multiple cloud registration sites into a single, real‑time repository for reporting, forecasting and campaign management (Salesforce and Eloqua). The company faced complex business rules, diverse customer platforms and a failed nine‑month custom coding effort, so it required a faster, cost‑effective way to automate enterprise workflows and support mobile and social channels.

Working with AgilePoint, Reed built the Xenos solution on AgilePoint’s PaaS hosted in Microsoft Azure using a drag‑and‑drop BPM approach and delivered it in under three months. Xenos now integrates registration sites with Salesforce and Eloqua, automates prioritization, de‑duplication and error handling, and provides audit trails — cutting registration processing from days to seconds, enabling reuse across events, and freeing marketing to focus on content and strategy.

Reed Exhibitions

Anurag Pathik

Head of IT and Development