Case Study: Shoe Carnival boosts loyalty program visibility and efficiency with Agilence

With Agilence, Shoe Carnival Boosts Operational Efficiency and Promotional Effectiveness

Shoe Carnival, a large family footwear retailer with 400+ stores, needed a better way to monitor its Shoe Perks loyalty program as it grew and its rewards certificates started going out 24 hours after purchase. Its existing Oracle Relate reporting was too limited for drill-down analysis and didn’t work well with the company’s POS data, leaving the Loss Prevention and Marketing teams with too little time to identify out-of-policy or commercial resale activity.

Using Agilence, Shoe Carnival replaced Relate with more flexible reporting, queries, and alerts for the Shoe Perks program and other areas of the business. Agilence gave teams better visibility into omnichannel purchases, refunds, payment methods, coupon and gift card usage, and more, cutting research time for rewards analysis by 50% while improving customer experience, the program’s reputation, sales, and promotional effectiveness.

Shoe Carnival

Chris Logel

Regional Director of Loss Prevention