Case Study: a leading retailer company improves promotional effectiveness and reduces losses with Agilence

Measuring The Effectiveness Of Retail Promotions

Leading Retailer Company, an omni-channel home furnishings and decor retailer with more than 1,000 locations across North America, needed a better way to measure the effectiveness of its promotions. The company struggled to compare concurrent promotional offers and was losing $300K in just two months from shrink tied to a gift-with-purchase promotion, while also trying to determine whether a "$ Off" or "% Off" promotion performed better. Agilence’s data analytics platform helped provide the visibility they needed.

Using Agilence’s promotional tracking, comparative dashboards, reporting, and video integration, the retailer uncovered that cashiers were ringing gift-with-purchase promotions incorrectly and retrained staff to fix the issue. Agilence also showed that the seasonal "$ Off" promotion drove $300K more in sales opportunities than the "% Off" promotion, leading the retailer to reduce lower-performing promotion volume and improve effectiveness. Additional benefits included identifying nearly $1 million in fraudulent activity in one year through refund and gift card fraud detection.