Case Study: Buy Online, Pickup in Store achieves $1.36M annual BOPIS sales lift with Agilence

Maximizing In-store Bopis Sales Lift

Agilence helped Buy Online, Pickup in Store, a specialty retailer with nearly 800 U.S. locations, better understand the sales lift from its BOPIS program. The retailer had already implemented the pickup-in-store strategy, but needed clearer visibility into how often customers made additional purchases during pickup visits and which stores were performing well or poorly.

Using Agilence’s data analytics platform, the retailer found that 10% of BOPIS transactions included extra in-store sales, averaging $26 above the original online order. Agilence also enabled reporting and automated alerts by location and associate, helping the retailer set a goal to raise the upsell rate to 15%, which represented about $113,000 in monthly sales opportunity, or $1.356 million annually.