Case Study: a large big box retailer boosts top-line sales with Agilence

Boosting Sales With Proprietary Credit Cards

A large big box retailer with 200+ locations on the eastern coast of the United States wanted to better understand whether its proprietary credit card program was truly driving sales. The retailer used Agilence to examine transaction data, but leaders lacked visibility into how card sign-ups at the register affected basket size and whether associates were promoting the cards aggressively enough.

Using Agilence, the retailer analyzed the sales value of transactions paid with its proprietary credit card and found those orders averaged $27 more than other credit card sales. Agilence also provided a dashboard showing high and low performers by store to guide training and improvement efforts, helping the retailer identify an annual opportunity to add $1.8 million in top-line sales through stronger credit card penetration.