Case Study: CitiTrends builds a bold in-store brand identity with AgileCat

CitiTrends rolls out flagship store blueprint across 5 Fs with AgileCat

CitiTrends partnered with AgileCat to develop a bold new in-store brand identity. Their challenge was to create a unified and engaging retail experience that would resonate with their community of trendsetters and bargain-hunters.

AgileCat implemented a comprehensive solution that included brand strategy and Brandterior® design. They crafted a playful brand voice inspired by the company's iconic logo, creating vibrant signage, wayfinding, and graphics that brought CitiTrends' core values to life. The flagship Virginia store became the new national standard, resulting in a transformed retail environment that empowered employees to become brand ambassadors and deepened customer engagement.

CitiTrends