Case Study: Universal Music Group boosts analytics performance by 60% with Agile GCP Labs and Google BigQuery

Agile GCP Labs helps Universal Music Group improve Analytics performance by 60%

Agile GCP Labs worked with Universal Music Group, a leader in the music industry, to address growing challenges in analytics performance and scalability. As UMG processed large volumes of physical, digital, and streaming sales data from partners like Spotify, Apple, and Pandora, its on-premises environment struggled with slow retrieval, BI scalability issues, and security concerns across countries and categories.

Agile GCP Labs designed and implemented a Google Cloud solution using Cloud Dataflow and BigQuery to ingest, process, and store partner data, replacing Microsoft SQL Server and Oracle data warehouses and connecting outputs to MicroStrategy. This created a centralized reporting platform with 10,000+ reports, cut query time from 1 day to 10 seconds, processed 50TB of data in under a minute, and delivered a 20% reduction in infrastructure cost along with improved sales, marketing, and royalty management insights.

Universal Music Group