Case Study: UNiDAYS drives more retail partnerships and higher conversion with Agile Comms

UNiDAYS boosts BAI by 40.7 points with Agile Comms

UNiDAYS, the world's leading student loyalty platform, faced the challenge of expanding its brand partnerships by proving the long-term value of student loyalty to retail and performance-marketing teams. To address this, they engaged vendor Agile Comms to elevate their visibility and credibility with these key decision-makers.

Agile Comms implemented a data-driven PR and content strategy, utilizing their proprietary Brand Awareness Index (BAI) to track progress. This approach delivered exceptional results, including a 40.7-point increase in their BAI score and the signing of 25 new retailer partnerships. The campaign also provided concrete validation for partners, who reported an average 28% increase in customer lifetime value from student-acquired cohorts.

UNiDAYS