Case Study: HRLocker establishes brand leadership among Irish SMEs with Agile Comms

HRLocker lifts Brand Awareness Index 56.3 points with Agile Comms

HRLocker, a leading HR software provider for SMEs in Ireland, faced the challenge of building lasting brand awareness and affinity among senior executives and HR directors in a crowded B2B SaaS marketplace. Their goal was to become the clear first choice for HR software. They engaged the vendor, Agile Comms, to address this challenge.

Agile Comms implemented a multi-year communications strategy based on in-depth research. They created a content plan aligned to the buyer's journey and secured high-impact media coverage. The results were exceptional: a 56.3-point increase in their Brand Awareness Index, over 600 media placements, and more than 470 marketing-qualified leads. Agile Comms also helped HRLocker quadruple its share of voice and significantly increase brand familiarity and preference, firmly establishing it as the go-to HR software partner in its market.

HRLocker