Case Study: Neoplants scales a US launch with AI influencer marketing from Agentic Marketing Technologies

How Neoplants managed a US launch with hundreds of influencers using AI

Neoplants, a biogeneered plant startup, faced the significant challenge of launching its Power Drops product in the competitive US market. Their lean marketing team was overwhelmed by the prospect of manually coordinating hundreds of influencers to create authentic buzz without compromising their brand voice. To solve this, they partnered with Agentic Marketing Technologies (AMT), leveraging its AI platform to automate the process.

Agentic Marketing Technologies implemented its AI-driven solution for influencer discovery, personalized outreach, and automated negotiations. This strategy resulted in over 90 influencer partnerships and 141 pieces of content on launch day, generating 1.5 million impressions on Instagram at a low $6 CPM. The campaign saved Neoplants an estimated 20 weeks of manual work, allowing their team to focus on strategic initiatives while successfully establishing their market presence.

Neoplants

Alexandre Galbiati

Head of Marketing