Case Study: Winning Moves raises $120K for Australian Red Cross with Agent99 PR

Winning Moves raises over $120K with Agent99 PR's community relief Monopoly campaign

The customer, Winning Moves, the licensed maker of Monopoly in Australia, faced the challenge of launching a new product during the COVID-19 pandemic when its standard strategy of releasing local city editions was not feasible. As a longstanding client of vendor Agent99 PR, it tasked the agency with co-developing a new concept that could connect with consumers and drive sales despite market sensitivities and restrictions.

Agent99 PR developed a community relief initiative, creating a custom board game and donating a portion of each sale to local relief efforts. The vendor employed creative engagement tactics for the launch, including distributing cutouts to councils and partnering with radio stations. The campaign secured over 400 media placements, led to more than 10 retailers selling out of stock, and raised over $120K for the Australian Red Cross. It was also awarded 'Best Small Budget Campaign' at the National CPRA Golden Target Awards.

Winning Moves