Case Study: Westward Whiskey boosts PR reach and sales with Agent99 PR

Westward Whiskey drives 119M reach with Agent99 PR

Westward Whiskey, the highest-rated American Single Malt brand, faced the challenge of standing out to both trade and consumers in an extremely competitive market. The company retained Agent99 PR for over four years to launch new products and support key retailers, leveraging the agency's vast experience in the beverage and liquor sector.

Agent99 PR implemented a solution that included international media trips to the distillery, tailored virtual and in-person events for product launches, and the development of premium cocktail recipes. The campaign achieved over 300 earned media pieces and an astounding combined reach of over 119 million. Agent99 PR's work directly attributed to Australia becoming Westward's highest-selling region outside the US, achieving a 49.15% share of voice and driving a 40% sales conversion from event attendees.

Westward Whiskey