Case Study: The Entourage boosts brand visibility and leads with Agent99 PR

The Entourage boosts earned media coverage by 120+ articles with Agent99 PR

The Entourage, an Australian business coaching and advisory program, faced a challenge after a period of brand rebuilding had left them absent from public conversations. They appointed the vendor Agent99 PR to increase visibility and thought-leadership for the company and its founder, drive membership enquiries, and launch a new book.

Agent99 implemented a strategy that included reengaging media contacts, creating case studies, and securing commentary opportunities on breaking news. For the book launch, they organized a skydiving event with journalists. This approach secured over 120 articles, a campaign reach of 84.7 million, and a 27185% increase in reach. The campaign drove significant website traffic and membership leads, with 80% of articles including a hyperlink. Agent99's efforts also helped make the book a best-seller.

The Entourage