Case Study: ASICS boosts confidence and category leadership with Agent99 PR

ASICS boosts share of voice by 4,000% with Agent99 PR

ASICS sought to create its first netball community event to position itself as a leader in the category and launch the NETBURNER BALLISTIC FF 3 shoe. The challenge was to develop an event that captured the brand's essence while generating significant earned media coverage and content for owned channels.

Agent99 addressed this by creating the world’s first ASICS Netball Festival Celebrating Confidence, an event designed to boost player confidence. The vendor secured 30 earned media articles and achieved a campaign reach of over 71 million. The campaign increased ASICS’s share of voice by over 4,000%, establishing it as the category leader, and the event was awarded 'Best Community Relations Campaign Of The Year'.

ASICS