Case Study: Pinal County Federal Credit Union deepens member relationships with Agent IQ

How personal relationships in the digital world can lead to open conversations and opportunity

Pinal County Federal Credit Union (PCFCU) sought to extend its tradition of building personal relationships into the digital space to better understand and meet member needs. The credit union partnered with vendor Agent IQ to implement its Lynq service, branded as PCFCU Connect, which made their team members available to prospects and members digitally at any time.

Agent IQ's solution enabled PCFCU's staff to proactively initiate personal conversations with members. This led to deepened relationships and significant measurable impact, including the generation of multiple auto loans, such as one for $37,662 and another that led to a referral and an additional $40,000 loan.

Pinal Country Federal Credit Union

Tiffany Tipton

Vice President, Organizational Development