Case Study: Thames Valley Police engages young people and tackles knife crime with AgencyUK

Thames Valley Police reaches 89% of 10–24s in Milton Keynes with AgencyUK

The customer, Thames Valley Police, faced the challenge of reducing knife crime among young people in Milton Keynes, which had the highest rate of such incidents in the region. They appointed AgencyUK to create a powerful campaign targeting those aged 11-25 who carry knives or are at risk of doing so.

AgencyUK developed an empathy-led campaign called 'The Knife Sentence,' which was an integrated competition inviting young people to express their feelings through music and spoken word. The solution utilized out-of-home and social media advertising with a striking visual identity. The campaign successfully reached 89% of 10-24 year-olds in Milton Keynes, generating over 700,000 impressions and providing the police with invaluable insight to improve community relations.

Thames Valley Police