Case Study: Quacquarelli Symonds (QS) achieves clearer global brand alignment and higher engagement with AgencyUK

Quacquarelli Symonds boosts Instagram engagement 1,100% with AgencyUK

AgencyUK partnered with Quacquarelli Symonds (QS), the world's leading provider of higher education services and analytics. The challenge was that QS's global communications were fragmented due to regional teams operating without central oversight, resulting in an inconsistent brand identity and a confusing, outdated website that no longer reflected its market leadership.

AgencyUK developed a new, unified brand identity and communications guidelines to bring clarity and cohesion. This work included creating detailed customer personas and culminated in a complete redesign of the global QS.com website, transforming it into a clear shop window for their services. The agency also provided ongoing support for social content, which led to a dramatic increase in engagement, including a 1,100% rise on the TopUniversities.com Instagram account.

Quacquarelli Symonds (QS)