Case Study: Our Future Health reaches 1.9 million volunteers with AgencyUK

Our Future Health reaches 1.9 million volunteers with AgencyUK

The customer, Our Future Health, is the UK's largest-ever health research programme. Their challenge was to launch the programme and raise awareness while overcoming a historic distrust of healthcare institutions to recruit a diverse and representative group of 5 million volunteers. They partnered with the vendor, AgencyUK, for digital marketing services to address this.

AgencyUK developed a trust-building campaign centered on the proposition 'Be part of the answer'. The solution involved using tailored messaging based on behavioural science, featuring real staff and volunteers in transparent communications, and using precise digital and OOH targeting. This approach helped Our Future Health vastly exceed its targets, generating nationwide awareness and recruiting over 2.5 million volunteers, with 1.9 million signed up during the initial campaign phase.

Our Future Health