Case Study: Chewits wins supermarket listings and 27.2m impressions with AgencyUK

Chewits reaches 27.2m impressions with AgencyUK

The customer, Chewits, a historic British confectionery brand, had ceased marketing for nearly a decade and had all but disappeared from supermarkets and customers' minds by 2020. The challenge for vendor AgencyUK was to relaunch and rebuild the brand from the ground up to return it to its former prominence.

AgencyUK developed a comprehensive strategy that included creating the brand's first nationwide TV, out-of-home, and digital campaign in a generation. This omni-channel approach launched a major new product range and resulted in 27.2 million impressions, secured listings in major retailers like Tesco, ASDA, and Morrisons, and won a Silver award at The Grocer’s New Product & Packaging Awards 2024.

Chewits