Case Study: Cerba Research unifies its global brand with AgencyUK

Cerba Research unites 1,000+ employees with AgencyUK

Cerba Research, a leading global medical research company, faced the challenge of uniting its vast network of over 1,000 labs and recently acquired companies under a cohesive brand identity. Their existing logo was imposed and lacked strategy, and internal research revealed a fragmented culture with no shared sense of pride. AgencyUK was engaged to develop a new brand purpose and framework to resonate with both employees and customers.

AgencyUK developed a new brand purpose, "Transforming research, advancing health together," and a "collective focus" campaign to link Cerba's work to global health outcomes. Internally, they implemented initiatives like town halls, workshops, and new workspace designs to champion the new culture. This solution galvanized a new sense of pride and activated creativity and teamwork across the organization, with AgencyUK becoming an extension of Cerba's marketing team.

Cerba Research