AgencyUK
44 Case Studies
A AgencyUK Case Study
AgencyUK was engaged by Bimuno, an award-winning prebiotic supplement brand, to create a more impactful summer marketing campaign. The challenge was to amplify their message and make a bigger splash during their peak marketing season to support their core proposition of 'gut balance for better health'.
The solution implemented by AgencyUK involved building on the brand's wide appeal by targeting diverse audience groups with tailored messaging across a range of media. AgencyUK utilized social media, podcasts, broadsheets, and lifestyle magazines to drive consideration, followed by proximity-based advertising near retail stores to drive action. This strategy successfully raised brand voice, expanded reach, and delivered a 29% increase in online sales and over 54,000 additional website visitors.