Case Study: US Foods creates an unforgettable culinary comeback with Agency EA

US Foods drives 1.3M social impressions with Agency EA

The customer, US Foods, faced the challenge of relaunching its major Food Fanatics Live industry event after a four-year hiatus. The goal for vendor Agency EA was to make the event fresh and unforgettable by transforming the conventional trade show experience into a more engaging and immersive one.

Agency EA reimagined the expo floor as a culinary ecosystem with immersive zones and live content hubs. The solution included a sustainable, reusable event toolkit and a partnership to donate surplus food. The results were significant, including over 10,000 leads captured, 1.3 million+ social media impressions, and a 9.12 out of 10 customer satisfaction score.

US Foods