Case Study: Square boosts brand awareness and leads with Agency EA experiential marketing

Square drives 35,000+ attendee engagement with Agency EA

Square, a commerce solutions platform, faced the challenge of driving brand awareness and consideration among upmarket audiences in the retail and restaurant industries. To address this, they partnered with experiential marketing vendor Agency EA to build and execute a comprehensive experiential strategy.

Agency EA implemented a series of industry-specific activations and events for Square, including trade show booths, a mobile truck tour, and thought leadership summits. These efforts successfully brought together over 35,000 attendees across six events, generating more than 300 qualified leads and increasing Square's sellers across verticals.

Square