Case Study: Molson Coors boosts brand engagement with Agency EA's immersive distributor convention experience

Molson Coors extends attendee dwell time by 1.5 hours with Agency EA

Molson Coors engaged Agency EA to transform its annual Distributor Convention brand reception into an immersive showcase. The challenge was to create a cohesive event that could effectively feature all 22 of its distinct brands in a single, captivating B-to-B setting, moving beyond a standard trade show format.

Agency EA developed an overarching theme inspired by the event's host city to unify the experience, while also designing 22 custom, multi-sensory booths that honored each brand's unique identity. The solution was intentionally analog to foster personal connections. The results included the highest-ranked brand showcase in four years, an extension of average attendee dwell time by 1.5 hours, and significant industry press coverage, leading to a multi-year partnership with Agency EA.

Molson Coors