Case Study: Teradata boosts anniversary event attendance with AgencyAxis

Teradata draws 2,500 attendees with AgencyAxis

Teradata, a global leader in enterprise data warehousing, wanted to celebrate its 25th anniversary in a way that honored its "garage band" origins and its industry contributors. Their challenge was to create a fun, original theme for their internal and external celebrations. They engaged the vendor AgencyAxis for event promotion services to achieve this.

AgencyAxis developed the "Rock The Warehouse" theme, which included creating an original song, a branded logo, and various promotional items. The vendor implemented this theme across all event materials for Teradata's annual PARTNERS Conference, including signage, collateral, and a unique booth attraction with a branded T-shirt giveaway. This solution successfully created a memorable and highly attended event. The results were more than 2,500 attendees at the conference and widespread employee engagement worldwide.

Teradata