Case Study: Teradata achieves a 25% response rate with AgencyAxis's integrated campaign

Teradata boosts response 25% with AgencyAxis

Teradata, a provider of enterprise data warehousing systems, faced a long and complex sales process for its high-value product. To address this challenge, they partnered with AgencyAxis to launch an integrated marketing campaign aimed at reaching prospects across multiple global markets and verticals.

AgencyAxis implemented a unique six-month, multi-channel campaign. The solution used targeted messaging, including a memorable talking box mailed to prospects, supported by email, direct mail, telemarketing, and a custom website. This approach successfully generated a 25% response rate from the target companies, filling Teradata's sales pipeline and earning the campaign numerous creative awards.

Teradata