Case Study: Sun Microsystems achieves a 10.8% response rate with AgencyAxis integrated campaign

Sun Microsystems drives a 10.8% response rate with AgencyAxis

Sun Microsystems' Cobalt Networks division faced the challenge of promoting its new RaQ XTR server appliance and capturing the attention of key decision-makers at Internet Service Providers, Application Service Providers, and software developers. To help achieve this goal, they partnered with the vendor AgencyAxis for an integrated marketing campaign.

AgencyAxis implemented a campaign with a "Rock Your App Off" theme, executed through direct mail and advertising. The solution included a high-impact direct mail package featuring a sweepstakes for a jukebox, which directed recipients to a custom interactive website. The campaign delivered exceptional results for Sun Microsystems, achieving a 10.8% response rate. AgencyAxis successfully engaged 1,912 prospects who viewed the sales presentation and registered.

Sun Microsystems