Case Study: Sun Microsystems achieves a 14.6% developer response rate with AgencyAxis direct mail campaign

Sun Microsystems drives 14.6% response with AgencyAxis

Sun Microsystems, a leading provider of enterprise hardware, software and services, faced the challenge of convincing its software development partners to modify their applications for its new Solaris x86 operating system. To achieve this, they worked with vendor AgencyAxis on a direct mail campaign to quickly raise awareness and drive engagement within their developer community.

AgencyAxis implemented a high-impact direct mail program built around a "Welcome to the x86 Neighborhood" theme, which included a sweepstakes and a custom-designed mailer. The campaign generated an exceptional 14.6% response rate, successfully driving developers to a promotional site and meeting Sun's awareness goals at a greatly reduced cost compared to their traditional trade show approach.

Sun Microsystems