Case Study: SRA/McGraw-Hill boosts attendance for a prestigious math symposium with AgencyAxis direct mail and email

SRA/McGraw-Hill drives 172 registrants with AgencyAxis

The customer, SRA/McGraw-Hill, faced the challenge of driving attendance for an exclusive, high-profile symposium it was co-sponsoring. Obstacles included the fact that the event was invitation-only, required out-of-state travel for government employees, and did not include airfare or lodging. Vendor AgencyAxis was engaged to create a direct mail and email campaign to overcome these hurdles and position the client as a thought leader.

AgencyAxis developed a high-end direct mail invitation and follow-up emails that emphasized the event's prestige and exclusive nature, including its location at the renowned Skywalker Ranch. The campaign was mailed to 13,500 targets and successfully drew 172 registrants, with over 88% attending the symposium. This result allowed SRA/McGraw-Hill to easily achieve its goal of positioning the event as a must-attend occasion and solidifying its standing as a leader in the field.

SRA/McGraw-Hill