Case Study: NetScaler achieves 26% more end-user reach with AgencyAxis direct mail

NetScaler reaches 26% more end-users with AgencyAxis

netscaler, a silicon valley start-up with a limited marketing budget, faced the challenge of increasing brand and product awareness for its networking equipment in a competitive market. To maximize the impact of every dollar spent, they partnered with vendor AgencyAxis to develop a cost-effective marketing strategy that could also be used by their channel partners.

AgencyAxis implemented a direct mail solution by creating customizable, low-cost self-mailers that could be branded for either netscaler or its partners. This approach, combined with centralized gang-printing, allowed for a tremendous savings. As a result, netscaler reached 26% more end-users than in previous campaigns and successfully built brand loyalty with their channel partners.

NetScaler