Case Study: LexisNexis doubles brand preference among law students with AgencyAxis's multi-channel campaign

LexisNexis nearly doubles market share preference with AgencyAxis

LexisNexis, a pioneer in electronic legal research, faced tough competition and the challenge of building brand loyalty among law students. To help increase its market share, the company worked with vendor AgencyAxis on a multi-channel marketing campaign.

AgencyAxis developed a campaign anchored by print ads in 180 U.S. law school publications. The strategy positioned LexisNexis as the number one choice in the real world, a point driven home by a memorable ad featuring a lawyer caught with his pants down. This was supported by a poster campaign and flyers. As a result, LexisNexis nearly doubled its share of preference among law students during the scholastic year. The campaign also won a prestigious industry award.

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