Case Study: Interface Systems, Inc. achieves a 4% response rate with AgencyAxis’s high-impact direct mail campaign

Interface Systems, Inc. drives 4% response with AgencyAxis

Interface Systems, Inc. faced the challenge of marketing its Legacy-to-Internet (L2I) technology to C-level executives who were difficult to reach through traditional marketing, as their mail was typically screened by assistants. They contacted AgencyAxis to develop a direct mail campaign that could bypass these corporate gatekeepers.

AgencyAxis implemented a creative series of high-impact dimensional mailings that contrasted old technology with the new L2I solution. This approach achieved a 4% response rate from senior executives, which was double the industry average. The campaign also won AgencyAxis several regional, national, and international creative awards.

Interface Systems, Inc.