Case Study: Cintas achieves 209% more leads and 51% lower cost per lead with AgencyAxis PPC advertising

Cintas grows leads 209% and cuts CPL 51% with AgencyAxis

The customer, Cintas, faced a challenge with their pay-per-click advertising campaign managed by AgencyAxis. Their monthly budget was consistently depleting too early, causing the campaign to go dark and negatively impact its quality score. A high-cost campaign for mobile shredding was also dominating the budget, preventing other categories from receiving adequate exposure and leading to wasted spend.

AgencyAxis addressed this by optimizing bids and reallocating the budget away from the high-cost campaign. They also enhanced the brand campaign by expanding keywords, improving ad copy and landing pages, and adding site links, which significantly increased the click-through rate. By pausing low-value keywords, they freed up funds for more profitable categories. As a result of this solution from AgencyAxis, over a 15-month campaign, total leads increased by 209% while the cost per lead decreased by 51%.

Cintas