Case Study: OTM achieves 2,500+ billable hours saved with AgencyAnalytics

OTM uses AgencyAnalytics to automate client reporting, gain back time for data analysis, and give clients full access to their campaign metrics

OTM, an agency with a no-contract approach and a client list that can expand or shrink frequently, needed a faster way to manage client reporting and campaign changes. Using AgencyAnalytics, they were able to add and remove campaigns as needed while reducing the time spent on reports.

AgencyAnalytics helped OTM cut report creation time to about 1.5 hours per report, with most of that time focused on analysis. Since implementing AgencyAnalytics in 2019, OTM has saved more than 2,500 billable hours on client reporting, which translated into about 52.5 hours saved each month and roughly $72,500 in annual savings.

OTM

Vallene Kailburn

CPO & Co-Founder