Case Study: Carpe Data achieves scalable Salesforce migration and marketing ROI reporting with Agency73

Carpe Data migrates 12 landing pages and 2 forms to Salesforce with Agency73

Carpe Data approached Agency73 after outgrowing their HubSpot instance. Their challenge was to migrate all historical data and key marketing assets to Salesforce and Pardot, build new sales and marketing processes, establish strong lead scoring, and create a foundation for marketing ROI reporting to support their growth plans.

Agency73 executed a seamless HubSpot-to-Salesforce migration using a native sync tool, rebuilt key assets like landing pages and forms, and implemented a custom lead scoring model. They also built a custom Campaign Influence Dashboard to measure marketing ROI by tracking influenced pipeline and closed-won revenue. As a result, Agency73 continues to work with Carpe Data in a managed services capacity, helping them expand their marketing initiatives and build deeper customer relationships.

Carpe Data