Case Study: Traveler Guitar unifies brand, product, and campaign identity with Agency689

Traveler Guitar unifies brand identity across 15 years with Agency689

Traveler Guitar, a portable guitar brand, faced the challenge of unifying its brand identity across its diverse range of products and marketing channels. They partnered with Agency689, who served as their Agency of Record, to provide a comprehensive solution including brand strategy, visual identity, campaign creative, website design, packaging, and product design.

Agency689 implemented a flexible brand system with a coordinated logo architecture for all products and bold campaign creative built around the theme of freedom. This solution extended into product design itself, most notably on the headstock of the Traveler Acoustic CL-3EQ model. Over their 15-year partnership, Agency689 successfully connected every aspect of the customer's brand, ensuring that its growth was cohesive and strengthened its market presence instead of fragmenting it.

Traveler Guitar