Case Study: The Residence Club at PGA West achieves a 15% increase in fractional ownership with Agency689

The Residence Club boosts fractional ownership 15% with Agency689

The Residence Club at PGA West, a fractional ownership property, needed to better present its high-quality golf and desert residences to potential buyers. Agency689 was engaged as a brand and digital sales partner to rebuild the digital sales journey to more effectively showcase the property's strongest assets.

Agency689 refreshed the identity, messaging, and photography, and developed a new website with improved UX and lead-generation forms. This solution created a polished path from aspiration to inquiry, giving prospects clear information and visual proof. As a result, the client reported an approximately 15% year-over-year increase in fractional ownership following the redesign.

The Residence Club