Case Study: Sunset Marquis preserves its iconic hospitality brand with Agency689

Sunset Marquis evolves its hospitality brand over 22 years with Agency689

The Sunset Marquis, a legendary Los Angeles hotel, partnered with Agency689 to preserve its unique character built on privacy and music history while building a modern brand system for its future. The challenge was to translate this cultural credibility into a cohesive strategy for communications, experiences, and digital presence without losing the property's distinctive edge.

Agency689 developed a comprehensive brand identity and long-term management solution, including a versatile visual system, campaign creative, and an award-winning website. This work encompassed all aspects of the hotel, from its dining and recording studios to its pools and events. Over a 22-year partnership, Agency689's stewardship allowed the brand to evolve continuously while maintaining its unmistakable identity, resulting in a sustained and impactful presence for the Sunset Marquis. The hotel's website received a Netty Award for Best Responsive Design.

Sunset Marquis