Case Study: Sunset Marquis builds a lasting live music brand with Agency689

Sunset Marquis builds a nearly decade-long music platform with Agency689 and $35K–$45K annual sponsorships

The Sunset Marquis hotel, known for its rock-and-roll history, sought to leverage its credibility to create a substantial live music program beyond simple background entertainment. Agency689 partnered with the hotel to co-create a curated music series, providing event strategy, naming, and identity services.

Agency689 developed the Live at Sunset Marquis series, building a flexible brand with annual identity refreshes, stage design, and full content support. The program successfully attracted emerging artists and grew from a hotel-funded event to a sponsored platform. Agency689 helped generate a client-reported annual sponsorship revenue of approximately $35,000 to $45,000, in addition to creating a valuable archive of performance footage that ran for nearly a decade.

Sunset Marquis