Case Study: Rosenthal Estate Wines grows wine-club membership with Agency689 branding, packaging, and digital design

Rosenthal grows wine-club membership 35% with Agency689

The customer, Rosenthal Estate Wines, required distinct branding and packaging for its core estate wines, an elevated series, and a partnership line. Agency689 was engaged as a brand, packaging, and digital partner to provide a comprehensive solution including brand strategy, naming, visual identity, and website design.

Agency689 developed separate visual identities for each wine expression while ensuring they remained part of a cohesive family. The solution encompassed label design, photography, tasting-room materials, and a new website. This led to a stronger integrated experience, which resulted in a client-reported 35% growth in wine-club membership in the year following the launch.

Rosenthal