Case Study: Raleigh Studios achieves a unified global brand and location system with Agency689

Raleigh Studios unifies 7 locations with Agency689

Raleigh Studios, a historic Hollywood studio operator with a global footprint across seven locations, faced the challenge of creating a unified brand identity for its international expansion without diminishing the unique value propositions of its individual studios. They engaged Agency689 to undertake a comprehensive rebrand, which included brand strategy, visual identity, logo redesign, and the development of a global digital system.

Agency689 designed a cohesive brand system with a new logo, disciplined typography, and clear application rules to connect the entire network. The solution included a central website that housed individual location experiences, with copy written in locally appropriate languages to explain each site's specific production advantages. This rebrand equipped Raleigh Studios to present itself as a single, powerful production partner across its nearly two million square feet of studio space, effectively supporting its international operations.

Raleigh Studios