Case Study: Navis sharpens hotel technology positioning with Agency689’s Guest Relationship Management strategy

Navis boosts market share with Agency689

The customer, Navis, a hotel technology platform, faced the challenge of being mistakenly categorized as a generic CRM system. Their feature-focused messaging failed to communicate their specialized value to hotel owners and leaders, who needed a clearer reason to see their platform differently. The vendor, Agency689, was engaged to develop a new positioning and messaging strategy.

Agency689 created a new category for Navis called Guest Relationship Management (GRM), which explicitly framed the platform around the unique hotel guest experience. This distinction was carried through comprehensive B2B campaigns, trade show materials, sales tools, and digital design. The vendor reported that during the campaign, Navis saw increased business and market share, a success that culminated in the company's subsequent acquisition by Revinate.

Navis