Case Study: Coastal Corridor Alliance builds a stronger conservation brand and digital platform with Agency689

Coastal Corridor Alliance boosts donations and volunteer participation with Agency689

The Coastal Corridor Alliance, a conservation organization, faced the challenge of rebranding its successful mission after its purpose expanded beyond a single land-protection victory. They engaged Agency689 to develop a new brand strategy, name, and digital platform that would reflect their broader regional mission to protect and restore the Santa Ana River Coastal Corridor.

Agency689 created the new Coastal Corridor Alliance name, a visual identity inspired by the local least tern species, and a comprehensive website with paths for donations and volunteering. Since the launch, the client reported stronger public understanding, increased donations, and greater volunteer participation, allowing Agency689's solution to fully support the organization's advocacy, education, and community growth.

Coastal Corridor Alliance