Case Study: AMD turns chipset technology into a collectible Comic-Con campaign with Agency689

AMD distributes 2 million+ Comic-Con comics with Agency689

The customer AMD sought a major presence at Comic-Con for a new high-end graphics chipset. Their challenge was to move beyond technical specifications and connect with gamers and tech fans in an engaging way. To achieve this, they partnered with vendor Agency689 for campaign strategy and creative production.

Agency689 developed the "Operation Scorpius: The Legend of FX" campaign, which recast the chipset's architecture as a squad of illustrated super-powered characters. The solution involved creating a full comic book, not just an advertisement, which was distributed at the event. Agency689 handled the entire process from concept and character design to printing. The campaign was a major success, with over 500,000 copies distributed at San Diego Comic-Con and worldwide distribution eventually exceeding two million copies.

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