Case Study: York Gin boosts ecommerce growth with Agency51

York Gin boosts conversion rates by 10% with Agency51

York Gin, an award-winning independent distillery, needed to update its outdated ecommerce platform to better represent its brand heritage and ethos. They enlisted Agency51 to revitalize their BigCommerce website and digital marketing strategy to create a more sustainable and effective online presence.

Agency51 redesigned the website by incorporating York Gin's key brand elements, colors, and fonts, placing the product bottles front and center. The agency also set up and optimized their marketing channels, including SEO, PPC, and mailers. The results were significant, with over 300,000 sessions in three years, a 7% increase in marketing-based sales, a 10% year-on-year increase in conversion rates, and over 7,700 sales since the refresh. Agency51 provided a sustainable solution and became a trusted, long-term partner for the York Gin team.

York Gin