Case Study: Videcon achieves 1,325% conversion growth with Agency51 and BigCommerce

Videcon boosts conversion 1,325% with Agency51

Videcon, a leading trade-only distributor of security products in the UK, faced the challenge of modernizing its technology infrastructure by replacing its legacy ERP and outdated B2B ecommerce website. They selected NetSuite for their ERP but required a flexible and scalable ecommerce platform that could integrate seamlessly with it to support complex pricing and streamline operations. They chose Agency51 to implement a solution using the BigCommerce platform.

Agency51 architected a seamless integration between the new BigCommerce B2B Edition site and Videcon's complex NetSuite system. The solution included features like customer-specific pricing, on-account payments, and product kits. The results were significant, including a 7% increase in average order value and a 1,325% increase in conversion rate. Agency51 also delivered digital marketing services that drove further growth, helping Videcon achieve its strategic vision for growth.

Videcon