Case Study: Timothy Taylor’s boosts ecommerce conversions with Agency51

Timothy Taylor’s lifts conversion to 6.8% with Agency51

Timothy Taylor's, a traditional British brewery, faced challenges in the competitive off-trade market, where heavy discounting was driving customers to drink at home rather than visit pubs. To strengthen its online presence and sales, the brewery enlisted vendor Agency51 for a comprehensive ecommerce and digital marketing solution, leveraging the BigCommerce platform.

Agency51 reimagined the brewery's webshop, implementing a mobile-optimized design and bespoke functionality like a Pick and Mix box builder and a personalized bottle interface. The vendor also created the Timothy VIPint loyalty club to encourage repeat purchases. The project was an immediate success, resulting in a high conversion rate of 6.8%. The Pick and Mix feature alone accounts for 17% of revenue, and the loyalty scheme sees over 19% of visitors returning within 30 days.

Timothy Taylor’s