Case Study: PRS for Music boosts independent music venues with &Agency’s Back to Live campaign

PRS for Music launches Back to Live with &Agency, awarding up to £10,000 in six regional prizes

The customer, PRS for Music, which collects royalties for songwriters and publishers, faced the challenge of supporting UK independent music venues hit hard by the Covid-19 pandemic. &Agency was enlisted to develop a brand strategy and campaign for a national competition offering these venues a financial prize to aid their recovery.

&Agency developed the "Back to Live" brand name and identity, which included a dynamic logo featuring sound vibrations and a stage arc, alongside playful, region-specific copywriting. The solution successfully launched the campaign, which received great reactions, positive press, and strong social media engagement according to the client's senior marketing manager.

PRS for Music